February 26, 2019 (Louisville, KY) – They’re the ultimate front door greeters and always up for a ball game. They’re your highest-efficiency vacuum making any sign of floor crumbs disappear in seconds, and your home’s watchful alarm system – especially in the presence of squirrels. They’ll demolish your favorite shoe, dig through the kitchen trash, and sometimes, they’ll take you for a walk. From the obedient retriever to the mischievous terrier, everyone’s four-legged friend is a hero in their home.
That’s why Early Times Kentucky Whisky announced its nationwide search for “All-American Dogs” to serve as the furry faces of its new hometown advertising campaign with a national social media contest.
“Since 1860, Early Times has been America’s reliable, quality whisky,” said Early Times Senior Brand Manager Dallas Cheatham. “When we started talking about what being “All-American” means, we immediately thought of the loyalty and dependability that dogs bring to our own lives. It felt natural to connect with our Early Times drinkers by celebrating their amazing dogs. We also get to build on our support for K9s For Warriors, a non-profit that provides service canines to post-9/11 veterans. Plus, let’s be honest, who doesn’t want to spend their work day sifting through dog pictures?”
The contest invites fans 21 and over to share a photo of their hound hero and explain why their pup embodies dependability and the “All-American” spirit. Early Times will select 10 dogs to be individually featured in a local hometown advertisement, in addition to receiving a custom Early Times whisky barrel dog house and inclusion in the brand’s 2020 All-American Dog Calendar.
Now through March 30, consumers can enter for the chance to win by visiting the Early Times Facebook page at www.facebook.com/EarlyTimesWhisky/ and sharing their submission on the designated contest post calling for entries.
For official contest rules please visit: www.earlytimes.com/early-times-all-american-dogs-contest/.